The Well, in partnership with MIDFLORIDA Credit Union, is pleased to announce the launch of the MIDFLORIDA SURGE business accelerator program. MIDFLORIDA SURGE is an interactive 10-week course specifically designed for entrepreneurs looking to elevate their small business.  *Because of the program’s hands-on approach in-person attendance (Tuesdays 6pm-9pm) is required. Also please note that the opening session will be on a Saturday morning and the closing celebration will be on a Sunday afternoon.

MIDFLORIDA Surge program will cover the following topics:

  • Building business credit
  • Social media and internet optimization
  • Commercialization techniques
  • Strategies to maximize customer engagement
  • Tools for business expansion
  • Hiring and building effective teams
  • Business protection
  • Mentorship

MIDFLORIDA SURGE program participation includes a coworking membership to The Well through Dec. 2022, engagement opportunities with Subject Matter Experts and Field Practitioners, introduction to an experienced SCORE mentor, a 6-month membership to the Lakeland Chamber of Commerce, individualized print and digital marketing support from The Well Printshop and Well-done Events! multi-media production services.

If you are an entrepreneur with at least one year of business ownership experience, and you are ready to take your business to the next level, the MIDFLORIDA SURGE program may be for you. Click this link to apply:  Applications are open!

Please visit our “Frequently Asked Questions” page at or contact us for additional information at


* Minorities, women, and veteran applicants are encouraged to apply.